Creator summary
Founder and CEO of SOJO, a Forbes 30 Under 30 honoree and TED Speaker who shares business milestones, entrepreneurship, personal reflections, writing, and event-related content. Currently off Instagram for 2026 and also publishes on Substack under @under____current.
Founder and CEO
Content formats
Based on 24 posts
Niche & topics
Entrepreneur Influencers
Known for
- Founding and leading SOJO
- Forbes 30 Under 30 recognition
- TED speaking
- Writing on Substack
- Sharing SOJO business milestones
Profile details
| Account type | Business |
| Visibility | Public |
| Country | United Kingdom |
| Joined | June 2013 |
| Links | https://undercurrentnewsletter.substack.com/?r=4q6tv&utm_campaign=pub-share-checklist |
Content style
Contact & business
| Public email | Not supplied |
| Contact method | Not supplied |
Content Intent
Frequently Mentioned
Community Reaction
These insights are based on a sample of publicly visible comments and may not represent the creator's complete audience.
Across 31 sampled comments from three recent posts, reactions were overwhelmingly positive, with admiration, support, and excitement most evident. Sampled comments commonly praised the creator and discussed the repair, essay, and Dr. Martens topics. The creator interacted with 9 eligible top-level comments, including 8 likes and 3 observed replies; reply data was incomplete. Because this was a non-representative recent sample, and may prioritise more visible or popular comments, it may not reflect the broader community.
- Admiration
- Support
- Excitement
- Praise and personal reactions
- Discussion of the repair, essay, and Dr. Martens
Sentiment
Dominant Emotions
Common Intents
Recurring Topics
Creator Interaction
| Likely to interact | 28.1% |
| Like rate | 25% |
| Reply threads observed | 3 |
Engagement Metrics
Engagement Detail
| Average likes | 481.32 |
| Median likes | 307.5 |
| Average comments | 27.59 |
| Median comments | 12.5 |
| Sample size | 22 posts |
Recent Posts (24)
Album
Album
Album
Album
Album
Album
Album
Video
Album
Album
Album
Album
Album
Album
Album
Video
Album
Album
Album
Album
Album
Album
Album
Album
Analysis based on 24 available posts.
Last snapshot taken: August 27, 2026