2026-08-19
Likes: 356 Comments: 60
Forbes Australia published a piece this week on the 15-year Vinomofo journey, from Qwoff and buying the business back, through to pulling th
41.7KFollowers
4.0KFollowing
267Posts
0.6%Engagement Estimated
Creator summary
Founder and CEO of Vinomofo and Whisky Mofo, sharing wine and whisky content alongside business-building stories, family moments, travel, and brand promotions.
Founder-led entrepreneur and beverage creator
Content formats
Based on 24 posts
Niche & topics
Entrepreneur Influencers
Known for
- Vinomofo
- Whisky Mofo
- Wine and food pairing
- Vinomofo business history
- EOFY sale teasers
- Bali and Uluwatu travel content
- Jim’s Greek Tavern
- Rory McKenna
Profile details
| Account type | Business |
| Visibility | Public |
| Country | Australia |
| Joined | March 2011 |
| Links | https://www.forbes.com.au/covers/entrepreneurs/vinomofo-rejects-95-of-the-wine-it-receives-heres-how-it-built-a-90-million-online-business/ |
Content style
Contact & business
| Public email | Not supplied |
| Contact method | Not supplied |
Content Intent
Frequently Mentioned
Vinomofo Company 8 posts
Bali Location 6 posts
Uluwatu Location 5 posts
Jim’s Greek Tavern Restaurant 2 posts
Rory McKenna Person 2 posts
Forbes Australia Media outlet 1 posts
Johanna Leggatt Person 1 posts
Penna Lane Riesling 2025 Wine 1 posts
Community Reaction
These insights are based on a sample of publicly visible comments and may not represent the creator's complete audience.
The 67 sampled comments across three recent posts were overwhelmingly positive, expressing admiration, excitement, and support. Common reactions focused on the creator’s business journey, content, restaurant, wine, Rory McKenna, Greek food, and interest in a content series. The creator interacted with 65 comments, including 65 likes and nine observed replies; reply data was incomplete. Because the sample was recent and non-representative, it may not reflect the wider community’s views.
- Admiration for the business journey and content
- Excitement about the restaurant, wine, and Greek food topics
- Supportive personal reactions
- Interest in the content series
- Some humour and limited criticism
Positive
Dominant Sentiment
67
Comments Analysed
3
Posts Sampled
Sentiment
Dominant Emotions
Common Intents
Recurring Topics
Creator Interaction
| Likely to interact | 97% |
| Like rate | 97% |
| Reply threads observed | 9 |
Engagement Metrics
0.55%
Median Engagement
0.3
Posts / Week
Video
Dominant Format
Engagement Detail
| Average likes | 244.67 |
| Median likes | 225.5 |
| Average comments | 18.54 |
| Median comments | 15.5 |
| Sample size | 24 posts |
Recent Posts (24)
Album 
Video 2026-06-18
Likes: 136 Comments: 19 Plays: 7.0K
Most restaurants would kill for the atmosphere at Jim’s Greek Tavern.
The place hums. Plates of lamb, saganaki and bread fly out of the ki
Video 2026-06-17
Likes: 98 Comments: 22 Plays: 5.8K
Jim’s Greek Tavern (@jims_greek_tavern )is hardly a secret. The inner north icon has been packing out tables for years. But we’re not here t
Video 2026-06-11
Likes: 54 Comments: 19 Plays: 4.7K
'Twas the night before the Vinomofo EOFY Sale.
Two employees, Brown and his trusty sidekick Roberts, stayed back late, bashing their collec
Album 2026-04-17
Likes: 422 Comments: 29
15 years ago today, we launched Vinomofo.
48 million bottles sold. 68 thousand deals done. And we’ve still got that teenage energy. Bold, p
Video 2026-04-16
Likes: 92 Comments: 8 Plays: 4.3K
See you tomorrow…
Video 2026-04-14
Likes: 102 Comments: 9 Plays: 6.0K
…and so will you.
Album 2026-04-11
Likes: 454 Comments: 76
@vinomofo turns 15.
It all started with a pretty simple idea.
Wine should be fun.
No bowties. No BS.
Last night we celebrated with all bo
Image 2025-12-29
Likes: 106 Comments: 8
Office to myself. Best time to think.
Image 2025-12-28
Likes: 123 Comments: 3
My people. Hope everyone had a great Christmas.
Image 2025-12-21
Likes: 75 Comments: 6
Momentum is loud.
Progress is quiet.
Different stages, different volume.
Image 2025-12-20
Likes: 228 Comments: 3
Holiday mode activated 🏝️🍹
Image 2025-11-29
Likes: 292 Comments: 45
These are the moments.
Family good, business flying, friends checking in, and a birthday Friday lunch at Gimlet with my wife in the middle o
Video 2025-08-05
Likes: 230 Comments: 1 Plays: 4.1K
If only business was this easy… 🍷🏝️
Image 2025-08-04
Likes: 265 Comments: 2
The Cali was a vibe. Loved the location, the setup, and the service. Thanks @tess_keddie and team @thecalivillascanggu Nailed it.
Album 2025-08-01
Likes: 223 Comments: 10
We all appreciate a good view 🙏
Album 2025-07-30
Likes: 561 Comments: 16
Same spot. Seven years apart.
Back then, we were engaged, no kids, and I was seriously thinking about stepping away from the business.
Mar
Album 2025-07-29
Likes: 607 Comments: 16
My rock. My best friend. And the best mum to my two favourite little humans ❤️
Image 2025-07-27
Likes: 211 Comments: 4
Not a bad boardroom.
Combining life on an island, running a business, and quality time with my family.
Video 2025-07-25
Likes: 379 Comments: 20 Plays: 9.5K
Not a bad spot to plan what’s next…
For life, and for the Vinomofo Group.
Exciting times 🙌
Image 2025-07-24
Likes: 327 Comments: 14
My boy and I, looking out over the Indian Ocean, contemplating life’s big decisions… like whether to swim, snack or nap next 🏝️
Video 2025-04-08
Likes: 141 Comments: 23 Plays: 10.2K
We turn 14 THIS FRIDAY 🍾🍾🍾
And we’re celebrating with the greatest lineup in our history… with plenty of deals dropping between now and the
Album 2025-03-06
Likes: 298 Comments: 17
Big thanks to @dalejbeaumont for having me at the @businessblueprint Conference. What an incredible community you’ve built—such an enthusias
Video 2025-02-13
Likes: 92 Comments: 15 Plays: 6.1K
Introducing VIM - our brand NEW loyalty programme for Very Important Mofos 🍾
LIVE NOW - here’s JD on why we’re super excited about it 🙌
An
Analysis based on 24 available posts.
Last snapshot taken: August 27, 2026